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Intelligent Solutions. Attainable Results.

About Humo Golf

Humo Golf is an innovative technology company helping to revolutionize the world of golf. We combine neuromechanics, engineering, and golf instruction knowledge to create unique products that change how golfers think about their game.

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Humo Go is a wearable sensor system developed to improve a golfer’s swing and shot consistency. Humo's golf sensor can be worn on the range and the golf course to maximize swing improvement and increase effectiveness of golf lessons and practice on the driving range.

Coming January 2024. Click here to get on the list.

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Humo Go

Golf Sensor and Golf App to Improve Swing Speed and Consistency 

01

Swing Acceleration

Humo Go measures the smoothness of your swing, especially during a critical part of the swing, transition. Proper smoothness during transition is a major factor in optimizing clubhead speed.

02

Center of Pressure Movement

Coordinating the hands with the lower body is critical for optimal club speed and ball flight control. Too often the golfer transfers pressure too soon or too late both resulting in poor contact. Fat shots, thin shots, and inconsistent clubface alignments can be resolved with proper timing of transferring weight at the proper time.

03

Synchronize with Video

Humo Go synchronizes the sensor data with video to provide detailed evidence on how the golfer controls the club. In addition, with high-speed video replay, the instructor can pinpoint power leaks in the golfer’s swing, such as too much opening the club face in the backswing and not enough rotation in the downswing to square up the face.

04

Golf Swing Database

Humo Go is about long-term development - not just a single swing. The ability to quantitatively measure performance over time is mandatory for all golfers to know whether they are improving. 

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Meet the Team

Humo was founded out of Mississippi State University's Athlete Engineering Working Group. The founders of Humo have developed wearable technologies that can be used for a wide variety of use cases to move research out of the lab.

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Chief Executive Officer

Charles Freeman, Ph.D.

MSU Associate Professor of Fashion 

Design & Merchandising

  • Ph.D. Textiles Product Development

  • M.S. Design & Product Development

  • B.S. Textile & Consumer Sciences

20 years apparel product development, retail, and direct sales experience

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Chief Engineering Officer

Carver Middleton

MSU, Assistant Research Professor of Sports Biomechanics and Wearable Technology

  • Ph.D. Human Factors Engineering

  • M.S. Exercise Science

  • B.B.A. Professional Golf Management

 

30 years PGA Golf Instructor and Golf Course Director experience

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Chief Operating Officer

Tony Luczak, Ph.D.

MSU, Assistant Research Professor of Sports Biomechanics and Wearable Technology

  • Ph.D. Human Factors Engineering

  • M.S. Exercise Science

  • B.B.A. Professional Golf Management

 

30 years PGA Golf Instructor and Golf Course Director experience

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Chief Technical Officer

Bryan Jones, Ph.D.

MSU Associate Professor ECE

  • Ph.D., Electrical Eng. Clemson University

  • M.S., Electrical & Computer Engineering

  • B.S.E.E., ECE, Rice University

 

25 years hardware design, software development, machine learning algorithms, sensors, and robotics. 

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Be the first to know

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